The Development History of Gouzi

Nowadays, with a fast pace of life and high levels of stress, there are more and more people in sub-health status, and their demand for health-related products is also increasing. With the increasing attention and dissemination of traditional Chinese medicine culture by the country, more and more people are becoming interested in it. Gao Zi, as a branch of traditional Chinese medicine culture, has developed rapidly in recent years. Gao Zi, also known as fried paste, is a semi fluid preparation made by boiling ingredients in water, removing residue and concentrating them, and adding honey or sugar. It has a strong nourishing effect. From a historical perspective, traditional Chinese medicine has a development history of more than two thousand years. Through the changes of the times, the consumption trend and concept of traditional Chinese medicine have also undergone significant changes.

From the perspective of consumer groups, the main consumer group of Gao Zi is still middle-aged and elderly people, but with the rise of health awareness among the younger generation, especially professionals, consumption is showing an increasing trend. In the field of new herbal medicine, the proportion of young people aged 18-34 is about 65%, indicating that the younger generation is becoming the mainstream of the herbal medicine health market.

From the perspective of the development prospects of the Gao Zi market, Gao Zi, which combines medicine and food, will become a new trend in health preservation in the future and will also become the mainstream in the Gao Zi market.

With the increasing cultural confidence of the Chinese people, more and more young people are beginning to identify with traditional Chinese medicine culture and try to nourish themselves with ointment. But for young consumers, there are clearly higher requirements for product quality, efficacy, and novelty. This requires the Gao Zi brand to continuously innovate in technology and develop high-quality products.

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Nowadays, the competition in the cream industry is becoming increasingly fierce. So, for those who want to enter the cream industry, how can they gain competitiveness and win the market?

According to the 2020 Chinese Herbal Formula Health White Paper, the domestic herbal formula market has a considerable scale, with offline traditional herbal formula customization market reaching 1 billion yuan and online new herbal formula finished product sales reaching 455 million yuan. In recent years, with the widespread promotion and popularization of ointment formulas, a trend of health preservation has also emerged. Many local institutions hold ointment formula festivals every winter. Every second half of the year, the income from ointment formulas becomes an important "economic growth point" for many health institutions.

With the normalization of health preservation and the recognition of the concept of medicine and food sharing the same origin, traditional Chinese medicine culture has gradually penetrated into the minds of young people, and the purpose of consuming ointment formulas has shifted from simple to more diversified.

The same goes for manufacturers of paste processing, who need to constantly improve the quality of paste with high technology, new knowledge, and new concepts, constantly improve equipment, and strengthen production quality control in order to gain industry recognition and win the market.

Many popular channel bloggers nowadays are optimistic about the big health track. Starting a business is difficult and may encounter risks such as excessive investment and inventory. At this point, you can choose products that are popular and hot selling in the market, contact the manufacturer, and choose the wholesale agency model to purchase goods for sale; Another way is to create your own brand, register relevant qualifications, and then find an established factory to process on your behalf, so that you can have your own branded products.