Wanhua Grass | Functional Soft Candy OEM's Future Development Will Show Rapid Growth Trend

Functional gummiesOEMAnalysis of Future Market Development Trends

1、“ZThe "era" population has become the main consumer group: merchants who value the big health food track are shifting the focus of the customized market to90Afterwards95Afterwards,ZContemporary consumers have become the main force of consumption, with young people paying more attention to product selling points such as fun, high aesthetics, and convenience. Functional gummies have attracted much attention. Similar to blueberry lutein gummies, it has a cute appearance and a sweet and sour taste, especially delicious. More consumers value the concept of adding blueberries and lutein to gummies. The report on the trend of health consumption among young people shows that,9Becoming above90Afterwards, people have already developed a sense of health preservation, and exercise and eating are two popular ways for young people to maintain their health. Snacks such as jelly and gummy candies have become increasingly popular as health products.

2、The concepts of "sugar free" and "low sugar" gummies are more popular: in addition to having functions, nutritional gummies also need to be consumer friendly and have cute shaped formulations. Low sugar or sugar free products, especially those that do not contain artificial flavors and sweeteners, are expected to be more popular. For example, Anhui Wanhuacao has developed and launched a "sugar free soft candy" formula to meet market demand, with high selling points and moreEasy to capture the love of young consumer groups and also in line with the current trend of 'sugar free'.

3Simple ingredients and health are more sought after:gummy candyOEMThe use of gelatin in raw materials has gradually shifted from animal gelatin to plant-based colloids, with vegetarian colloids such as pectin, seaweed gum, xanthan gum, Arabic gum, guar gum replacing gelatin in gummies. Plant gum pectin gummies have become the new favorite in the market.

4The market needs to become more diverse and fast: With the increasing demand for functional gummies in the consumer market, richer nutritional components will appear in gummies formulas, such as phosphatidylserine, turmeric, plant extracts, natural vitamin complexes, etc.

5The market is trending towards rapid growth: According to reports,Future5The growth rate of the segmented market for plant-based gelatin soft capsules in the United States is approaching10%Expected Soft Candy Market2024Breakthrough in the Year103Billion US dollars, with a compound annual growth rate of8.5%Both are growing faster than the overall growth rate of the US nutritional supplement market5.7%North American gummies are currently in short supply.At present, the functional gummy candy market in China is still in its early stages, with relatively few companies in the industry and great potential for future development. With the increasing awareness of consumer health andHealthThe trend of food snack development is emerging, with gummiesOEM (Original Equipment Manufacturing)The market has ushered in a good development opportunity and has attracted many brands to enter. In the face of competition from many other similar brands, those with brand power and R&D barriers may be able to stay in the market in the future.

Anhui Wanhua GrassWe are increasing our research and development efforts, while continuing to use traditional product formulations such as gummies and soft capsules, we are constantly increasing our research and development costs, and investing in profits every year10%Used for product research and development, we have developed multiple series of functional gummies to deeply understand the needs of young consumer groups. The demand for health products among young consumers is significantly different from that of middle-aged and elderly people. The consumption habits of young people not only value health functions, but also value deliciousness, fun, and ease of use. Therefore, their requirements for taste and packaging convenience are far greater than those of older consumer groups. Anhui Wanhuacao Soft Candy Processing Factory believes that the future development of functional soft candy OEM will show a rapid growth trend.